//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Broderick, Amanda J."
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kulturelle Vielfalt"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Cultural identity
4
Kulturelle Identität
4
Multicultural society
4
Multikulturelle Gesellschaft
4
Consumer behaviour
2
Cross-cultural relations
2
Interkulturelle Beziehungen
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Brand image
1
Brand management
1
Consumer cultural identity
1
Corporate culture
1
Cross-cultural competence
1
Cross-cultural management
1
Cultural diversity
1
Culture
1
Customer satisfaction
1
Designation of origin
1
Ethnic group
1
Ethnische Gruppe
1
Herkunftsbezeichnung
1
Intergroup relations
1
Interkulturelle Kompetenz
1
Interkulturelles Management
1
Kundenzufriedenheit
1
Markenimage
1
Market segmentation
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Multicultural competence
1
Multicultural marketplaces
1
Multicultural markets
1
Personality psychology
1
Persönlichkeitspsychologie
1
Transnational networks
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Broderick, Amanda J.
Demangeot, Catherine
1
Kipnis, Eva
1
Ulver, Sofia
1
Published in...
All
Brands : interdisciplinary perspectives
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->