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person:"Brorsen, B. Wade"
~isPartOf:"Harvard business review : HBR"
~person:"Ahlert, Dieter"
~person:"Kotler, Philip"
~person:"Tomczak, Torsten"
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Does marketing need reform? : fresh perspectives on the future
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Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
64
(
1986
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
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Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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