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person:"Brorsen, B. Wade"
~person:"Biglan, Anthony"
~person:"Fritz, Wolfgang"
~person:"Kotler, Philip"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Transformative consumer research for personal and collective well-being
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Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia
;
Biglan, Anthony
;
Grube, Joel W.
; …
- In:
Transformative consumer research for personal and …
,
(pp. 353-389)
.
2012
Persistent link: https://www.econbiz.de/10009260768
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Marketing - ein Schlüsselfaktor des Unternehmenserfolges? : eine kritische Analyse vor dem Hintergrund der empirischen Erfolgsfaktorenforschung
Fritz, Wolfgang
-
1989
Persistent link: https://www.econbiz.de/10013416655
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