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person:"Brorsen, B. Wade"
~person:"Fritz, Wolfgang"
~person:"Kotler, Philip"
~subject:"Produkt"
~type_genre:"Non-commercial literature"
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Der vergleichende Warentest als Herausforderung für das strategische Marketing von Industrieunternehmen : Ergebnisse einer empirischen Untersuchung
Fritz, Wolfgang
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1984
Persistent link: https://www.econbiz.de/10013451841
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