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person:"Brunnemer, Timothy"
~person:"Haefliger, Stefan"
~person:"Lucas, Christian"
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Brunnemer, Timothy
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ECONIS (ZBW)
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When decision support systems fail : insights for strategic information systems from Formula 1
Aversa, Paolo
;
Cabantous, Laure
;
Haefliger, Stefan
- In:
The journal of strategic information systems : …
27
(
2018
)
3
,
pp. 221-236
Persistent link: https://www.econbiz.de/10011936496
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2
Business model configurations and performance : a qualitative comparative analysis in Formula One racing, 2005 - 2013
Aversa, Paolo
;
Furnari, Santi
;
Haefliger, Stefan
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 655-676
Persistent link: https://www.econbiz.de/10011389117
Saved in:
3
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian
-
2015
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is...
Persistent link: https://www.econbiz.de/10012402227
Saved in:
4
Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian
-
2014
Persistent link: https://www.econbiz.de/10010427923
Saved in:
5
The Indianapolis Motor Speedway
Brunnemer, Timothy
;
Buffington, James R.
;
Harper, Jeffrey S.
- In:
Journal of business case studies
4
(
2008
)
12
,
pp. 7-22
Persistent link: https://www.econbiz.de/10003797842
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