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person:"Bullinger, Hans-Jörg"
~isPartOf:"The journal of business & industrial marketing"
~person:"Wirtz, Jochen"
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Bullinger, Hans-Jörg
Wirtz, Jochen
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The journal of business & industrial marketing
Winning in service markets series
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Journal of service management
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The service industries journal
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50 Jahre Bundesrepublik Deutschland : soziale Marktwirtschaft in der Bewährung
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A Research Agenda for Service Marketing
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Contemporary Trends in Marketing : Problems, Processes and Prospects
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Dienstleistung der Zukunft : Märkte, Unternehmen und Infrastrukturen im Wandel ; Ergebnisse der Tagung des BMBF vom 28. und 29. Juni 1995 in Berlin
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IPA-IAO-Forschung und -Praxis / T
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Innovationsmanagement in der Serviceindustrie : Grundlagen, Praxisbeispiele und Perspektiven
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Italian journal of marketing : ITJM
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Journal of business research : JBR
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Journal of service research : JSR
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Managing service quality : MSQ ; an international journal
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Revenue Management aus der Kundenperspektive : Grundlagen, Problemfelder und Lösungsstrategien
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Strategien im Umbruch : neue Konzepte der Unternehmensführung
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Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
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