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person:"Cabral, Luís M. B."
~person:"Karniouchina, Ekaterina V."
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Cabral, Luís M. B.
Karniouchina, Ekaterina V.
McKenzie, Jordi
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Hennig-Thurau, Thorsten
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Women and minority film directors in hollywood : performance implications of product development and distribution biases
Karniouchina, Ekaterina V.
;
Carson, Stephen J.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10013474546
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2
Box-office demand : the importance of being #1
Cabral, Luís M. B.
;
Natividad, Gabriel
- In:
The journal of industrial economics
64
(
2016
)
2
,
pp. 277-294
Persistent link: https://www.econbiz.de/10011503020
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3
Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
Saved in:
4
Impact of star and movie buzz on motion picture distribution and box office revenue
Karniouchina, Ekaterina V.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009007237
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