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person:"Cai, Gangshu"
~person:"Anderson, Erin"
~subject:"Markteintritt"
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Markteintritt
Distribution channel
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Vertriebsweg
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Cai, Gangshu
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Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 2001/57/MKT
Persistent link: https://www.econbiz.de/10001716436
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2
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632260
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3
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
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