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person:"Calantone, Roger J."
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Herstatt, Cornelius"
~subject:"Produktentwicklung"
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Produktentwicklung
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launch timing
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new product development
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Calantone, Roger J.
Herstatt, Cornelius
Di Benedetto, C. Anthony
5
Rubera, Gaia
2
Catalone, Roger
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Chun, Eunha
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Dayan, Mumin
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Frankwick, Gary L.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
20
The journal of product innovation management : an international publication of the Product Development & Management Association
15
Forschungs-/Entwicklungs-/Innovations-Management
4
Research
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IEEE transactions on engineering management : EM
3
Creativity and innovation management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of innovation management
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International journal of product development : IJPD
2
International journal of production research
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International journal of technology management : IJTM
2
Journal of the Academy of Marketing Science
2
Managing innovation driven companies : approaches in practice
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Working paper
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of innovation management
1
Forschungs- / Entwicklungs- / Innovationsmanagement
1
Forschungs- /Entwicklungs-/Innovations-Management
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Gabler Research / Forschungs- /Entwicklungs- /Innovationsmanagement
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Hamburg University of Technology (TUHH), ManagementTUHH Research Paper Series
1
Handbook of research on new product development
1
Information systems research : ISR
1
International journal of innovation and technology management
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International marketing review
1
Journal of Indian business research
1
Journal of business logistics : JBL
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Long range planning : LRP ; international journal of strategic management
1
Marketing letters : a journal of research in marketing
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Practice-based innovation : insights, applications and policy implication
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SpringerLink / Bücher
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Technology and Innovation Management Working Paper
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Technology and Innovation Management, Hamburg University of Technology, Working Paper
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The journal of business & industrial marketing
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The silver market phenomenon : marketing and innovation in the aging society
1
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Launch activities and timing in new product development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
2
A search for theoretical plurality in new product launch
Calantone, Roger J.
;
Molina-Castillo, Francisco-Jose
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
Saved in:
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