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person:"Capella, Michael L."
~person:"Baker, Jillian L."
~person:"Bačuvčík, Radim"
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Capella, Michael L.
Baker, Jillian L.
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Health marketing quarterly
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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Ochrana zdraví
Bačuvčík, Radim
;
Harantová, Lenka
-
2015
-
1. vydání
Persistent link: https://www.econbiz.de/10011536740
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2
An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
;
Cashman, Rebecca
;
Voytek, Chelsea D.
; …
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
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3
Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L.
;
Taylor, Charles Raymond
;
Campbell, …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10003923111
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