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person:"Caprano, Cornelia"
~person:"Abrahams, Alan S."
~person:"Bhatli, Dhruv"
~person:"Simmons, Geoffrey"
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Search: subject_exact:"Small business marketing"
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KMU-Marketing
4
SME marketing
4
KMU
2
Marketing management
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Analysis of variance
1
B-to-B-Marketing
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Betriebliches Umfeld
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Caprano, Cornelia
Abrahams, Alan S.
Bhatli, Dhruv
Simmons, Geoffrey
Jones, Rosalind
3
Rowley, Jennifer
3
Crum, Michael D.
2
Guercini, Simone
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Hossain, Md Afnan
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Muhammad Sabbir Rahman
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International journal of entrepreneurship and small business
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International small business journal : researching entrepreneurship
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Journal of research in marketing and entrepreneurship : JRME
1
Kommunikation kleiner und mittlerer Unternehmen
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina
;
Simmons, Geoffrey
;
Armstrong, Gillian
- In:
International small business journal : researching …
33
(
2015
)
4
,
pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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2
Erfolgsfaktoren für das Social Media-Marketing von KMU : eine quantitativ-explorative Analyse
Caprano, Cornelia
;
Ergenzinger, Rudolf
- In:
Kommunikation kleiner und mittlerer Unternehmen
,
(pp. 311-336)
.
2013
Persistent link: https://www.econbiz.de/10009772311
Saved in:
3
Brand communities for market trend discovery : a study to advance entrepreneurial marketing research
Bhatli, Dhruv
;
Eggers, Fabian
;
Gundolf, Katherine
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 422-435
Persistent link: https://www.econbiz.de/10009577151
Saved in:
4
Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
Saved in:
5
The relationship between small business market orientation and environmental uncertainty
Didonet, Simone
;
Simmons, Geoffrey
; …
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 757-779
Persistent link: https://www.econbiz.de/10009671935
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