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person:"Caprano, Cornelia"
~person:"Guercini, Simone"
~person:"Lonial, Subhash C."
~subject:"Social Web"
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Erfolgsfaktoren für das Social Media-Marketing von KMU : eine quantitativ-explorative Analyse
Caprano, Cornelia
;
Ergenzinger, Rudolf
- In:
Kommunikation kleiner und mittlerer Unternehmen
,
(pp. 311-336)
.
2013
Persistent link: https://www.econbiz.de/10009772311
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