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person:"Carroll, Craig E."
~isPartOf:"Journal of business research : JBR"
~person:"Huber, Frank"
~subject:"Kommunikation"
~subject:"Markenimage"
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Brand misconduct : consequences on consumer–brand relationships
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Vogel, …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1113-1120
Persistent link: https://www.econbiz.de/10008696693
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