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person:"Carroll, Craig E."
~person:"Newburry, William"
~person:"Tomczak, Torsten"
~type_genre:"Aufsatz im Buch"
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Corporate reputation
6
Firmenimage
6
Internal branding
2
Interne Markenführung
2
Leadership
2
Personalführung
2
Public relations
2
Öffentlichkeitsarbeit
2
Arbeitsproduktivität
1
Brand image
1
Communication media
1
Designation of origin
1
Game theory
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Kommunikationsmedien
1
Labour productivity
1
Markenimage
1
Public opinion
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Reputation
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Spieltheorie
1
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1
Strategisches Management
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Theorie
1
Theory
1
corporate image
1
corporate perceptions
1
corporate reputation
1
identity
1
image management
1
image measurement
1
intangibles
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online reputation
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reputation management
1
reputation mechanisms
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Carroll, Craig E.
Newburry, William
Tomczak, Torsten
Beach, Lee Roy
6
Ravasi, Davide
6
Storck, Christopher
6
Balmer, John M. T.
5
Hatch, Mary Jo
5
Liehr-Gobbers, Kerstin
5
Rosethorn, Helen
5
Schultz, Majken
5
Schwaiger, Manfred
5
Dowling, Grahame R.
4
Esch, Franz-Rudolf
4
Henkel, Sven
4
Lerpold, Lin
4
Rekom, Johan van
4
Soenen, Guillaume
4
Walter, Benjamin von
4
Wiedmann, Klaus-Peter
4
Eisenegger, Mark
3
Foreman, Peter O.
3
Gardberg, Naomi A.
3
Harvey, William S.
3
Helm, Sabrina
3
Martin, Graeme
3
Otubanjo, Olutayo
3
Rhee, Mooweon
3
Riel, Cees B. M. van
3
Siano, Alfonso
3
Whetten, David A.
3
Abrahamson, Eric
2
Anslinger, Tobias
2
Barry, David
2
Baum, Matthias
2
Baumard, Philippe
2
Beck, Christoph
2
Brammer, Stephen
2
Böcker, Manfred
2
Chok, Jay Inghwee
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Chun, Rosa
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Corporate reputation : managing opportunities and threats
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
Global aspects of reputation and strategic management
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Public Relations
1
The Oxford handbook of corporate reputation
1
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ECONIS (ZBW)
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1
Public relations as image and reputation management
Murtarelli, Grazia
;
Romenti, Stefania
;
Carroll, Craig E.
-
2021
Persistent link: https://www.econbiz.de/10012504911
Saved in:
2
Global aspects of reputation and strategic management
Newburry, William
;
Deephouse, David L.
;
Gardberg, Naomi A.
- In:
Global aspects of reputation and strategic management
,
(pp. 1-20)
.
2019
Persistent link: https://www.econbiz.de/10012125427
Saved in:
3
Waving the flag : the influence of country of origin on corporate reputation
Newburry, William
- In:
The Oxford handbook of corporate reputation
,
(pp. 240-259)
.
2012
Persistent link: https://www.econbiz.de/10009573873
Saved in:
4
Mitarbeiter zu Markenbotschaftern machen : Steigerung der Dienstleistungsproduktivität durch Behavioral Branding
Walter, Benjamin von
;
Tomczak, Torsten
;
Henkel, Sven
-
2011
Persistent link: https://www.econbiz.de/10009230985
Saved in:
5
The role of the news media in corporate reputation management
Carroll, Craig E.
- In:
Corporate reputation : managing opportunities and threats
,
(pp. 199-216)
.
2011
Persistent link: https://www.econbiz.de/10009011392
Saved in:
6
Roadmap to Brand Behavior : Mitarbeiter zu Markenbotschaftern machen
Tomczak, Torsten
;
Henkel, Sven
;
Walter, Benjamin von
- In:
Ganzheitliche Unternehmensführung in dynamischen …
,
(pp. 307-325)
.
2009
Persistent link: https://www.econbiz.de/10003883951
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