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person:"Chapleo, Chris"
~person:"Brömmling, Ulrich F."
~subject:"public sector branding"
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Brömmling, Ulrich F.
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Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
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