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person:"Chikweche, Tendai"
~person:"Drees, Norbert"
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Chikweche, Tendai
Drees, Norbert
Wiedmann, Klaus-Peter
12
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10
Herstatt, Cornelius
10
Olken, Benjamin A.
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ECONIS (ZBW)
10
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Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
2
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472951
Saved in:
3
Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
Saved in:
4
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Saved in:
5
Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
Saved in:
6
Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
Saved in:
7
Electronic Marketing
Drees, Norbert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008841384
Saved in:
8
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003877801
Saved in:
9
Gender Marketing
Drees, Norbert
(
ed.
);
Canzler, Julia
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10013424804
Saved in:
10
Singles als Marketing-Zielgruppe
Drees, Norbert
;
Himmel, Wolfgang
- In:
Zielgruppenmarketing
.
2000
Persistent link: https://www.econbiz.de/10001538717
Saved in:
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