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person:"Chikweche, Tendai"
~person:"Puntoni, Stefano"
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Chikweche, Tendai
Puntoni, Stefano
Wiedmann, Klaus-Peter
12
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ECONIS (ZBW)
10
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1
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
2
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
3
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
4
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
5
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
6
Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
Saved in:
7
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Saved in:
8
Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
Saved in:
9
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
10
Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
Saved in:
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