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person:"Chisik, Richard"
~person:"Balabanis, George"
~person:"Estevadeordal, Antoni"
~subject:"Nationalkultur"
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Nationalkultur
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Consumer behaviour
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Chisik, Richard
Balabanis, George
Estevadeordal, Antoni
Lee, Richard
3
Stepchenkova, Svetlana
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Vida, Irena
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Aashish, Kumar
2
Areiza-Padilla, Jose Andres
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Asmat Nizam Abdul Talib
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International marketing review
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ECONIS (ZBW)
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
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2
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
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