Macchion, Laura; Moretto, Antonella Maria; Caniato, Federico - In: International Journal of Retail & Distribution Management 45 (2017) 9, pp. 1011-1031
Purpose The purpose of this paper is to analyse whether the adoption of e-commerce improves company business, innovation and operational performance and whether sales internationalisation might moderate this relationship. Design/methodology/approach The research is based on a survey within the...