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person:"Clement, Michel"
~person:"Perthes, Friedrich Christoph"
~subject:"Kundenintegration"
~subject:"Werbung"
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Search: subject_exact:"Buchhandel"
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Kundenintegration
Werbung
Buchhandel
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Clement, Michel
Perthes, Friedrich Christoph
Blömeke, Eva
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BORK, ERNST W.
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Hitt, Lorin M.
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Li, Xinxin
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Journal of cultural economics
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Web 2.0 : neue Perspektiven für Marketing und Medien
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ECONIS (ZBW)
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The influence of book advertising on sales in the German fiction book market
Shehu, Edlira
;
Prostka, Tim
;
Schmidt-Stölting, Christina
; …
- In:
Journal of cultural economics
38
(
2014
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10010362997
Saved in:
2
Kundenintegration in die Wertschöpfung am Beispiel des Buchmarkts
Blömeke, Eva
;
Braun, Alexander
;
Clement, Michel
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 289-303)
.
2008
Persistent link: https://www.econbiz.de/10003652504
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