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person:"Collart, Alba J."
~person:"Chintagunta, Pradeep K."
~subject:"Markenimage"
~type:"article"
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Collart, Alba J.
Chintagunta, Pradeep K.
Diamantopoulos, Adamantios
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Journal of agricultural and applied economics
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Geography as branding : descriptive evidence from Taobao
Chintagunta, Pradeep K.
;
Chu, Junhong
- In:
Quantitative marketing and economics : QME
19
(
2021
)
1
,
pp. 53-92
Persistent link: https://www.econbiz.de/10012488949
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2
Consumer response to point of purchase advertising for local brands
Collart, Alba J.
;
Palma, Marco A.
;
Carpio, Carlos E.
- In:
Journal of agricultural and applied economics
45
(
2013
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10009757133
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