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person:"Coquet, Eduarda"
~person:"Simoni, Christian"
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Search: subject_exact:"Babybekleidung"
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Children's clothing
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Kinderbekleidung
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Brand image
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Children
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China
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Consumer behaviour
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Einzelhandel
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Coquet, Eduarda
Simoni, Christian
Araujo, Mario de
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Cardoso, Antonio
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Journal of fashion marketing and management
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ECONIS (ZBW)
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Country of origin effect, brand image and retail management for the exploitation of "Made in Italy" in China
Puccini, Tommaso
;
Simoni, Christian
;
Zanni, Lorenzo
- In:
International marketing and the country of origin …
,
(pp. 154-177)
.
2012
Persistent link: https://www.econbiz.de/10009787679
Saved in:
2
Modelling children's choice decisions of clothing
Cardoso, Antonio
;
Araujo, Mario de
;
Coquet, Eduarda
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10003761568
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