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person:"Courtright, Melanie"
~person:"Gupta, Ruchika"
~person:"Kennedy, Rachel"
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Courtright, Melanie
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Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
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2
A structural equation model to assess behavioural intention to use biometric enabled e-banking services in India
Gupta, Ruchika
;
Varma, Siddharth
- In:
International journal of business information systems : …
31
(
2019
)
4
,
pp. 555-572
Persistent link: https://www.econbiz.de/10012144953
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3
Customer perception and behavioral intention to use biometric-enabled e-banking services in India
Varma, Siddharth
;
Gupta, Ruchika
- In:
Business analytics and cyber security management in …
,
(pp. 137-146)
.
2017
Persistent link: https://www.econbiz.de/10011586306
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4
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
5
The impact of digital fingerprinting and identity verification on data quality : duplication detection is not a perfect science
Courtright, Melanie
;
Pashupati, Kartik
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 263-269
Persistent link: https://www.econbiz.de/10010419829
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