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person:"Coussement, Kristof"
~language:"eng"
~person:"Homburg, Christian"
~subject:"Marketing-Mix"
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Marketing-Mix
Beziehungsmarketing
8
Kundenbindung
8
Relationship marketing
8
Beziehungsmanagement
4
Customer retention
4
Consumer behaviour
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Churn prediction
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Computer-assisted marketing
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Computerspieleindustrie
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Customer experience management
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Customer satisfaction
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Einzelhandel
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IT-gestütztes Marketing
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Internet marketing
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Lieferantenmanagement
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Coussement, Kristof
Homburg, Christian
Bruhn, Manfred
6
Cavallone, Mauro
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Bergmann, Katja
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ECONIS (ZBW)
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Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001512318
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2
Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
1999
-
2., aktualisierte und erw. Aufl
Persistent link: https://www.econbiz.de/10000680959
Saved in:
3
Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000656362
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