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person:"Coussement, Kristof"
~person:"Chi, Jiayu"
~subject:"B-to-B-Marketing"
~subject:"Retailing"
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Coussement, Kristof
Chi, Jiayu
Russo, Ivan
3
Confente, Ilenia
2
Engel, Birgit
2
Festge, Fabian
2
Krause, Juliane
2
Mayer, Dorith
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Preikschas, Michael W.
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global information management : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
Saved in:
2
Retaining clients in B2B e-marketplaces : what do SMEs demand?
Jiang, Qiqi
;
Phang, Chee Wei
;
Tan, Chuan-Hoo
;
Chi, Jiayu
- In:
Journal of global information management : an official …
27
(
2019
)
3
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012060588
Saved in:
3
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
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