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person:"Coussement, Kristof"
~subject:"Business-to-business marketing"
~subject:"Customer data"
~subject:"Kundenbindung"
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Business-to-business marketing
Customer data
Kundenbindung
Beziehungsmarketing
4
Relationship marketing
4
Customer retention
3
Consumer behaviour
2
Konsumentenverhalten
2
B-to-B-Marketing
1
Churn prediction
1
Computer-assisted marketing
1
Computerspieleindustrie
1
Data Mining
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Data mining
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Database marketing
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Datenbank
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Einzelhandel
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Forecasting model
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IT-gestütztes Marketing
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Internet marketing
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Kundendaten
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Marketingmanagement
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Online-Marketing
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Coussement, Kristof
Homburg, Christian
17
Bruhn, Manfred
16
Sickel, Christian
12
Bauer, Hans H.
11
Limbeck, Martin
11
Dressler, Matthias
9
Becker, Roman
7
Daschmann, Gregor
7
Schüller, Anne M.
7
Huber, Frank
6
Nießing, Jörg
6
Rennhak, Carsten
6
Dittrich, Sabine
5
Eggert, Andreas
5
Herrmann, Andreas
5
Johnson, Michael D.
5
Kreutzer, Ralf T.
5
Orth, Ulrich R.
5
Ozuem, Wilson
5
Popp, Bastian
5
Ranzinger, Alexandra
5
Ballensiefen, Benjamin
4
Bayón, Tomás
4
Blut, Markus
4
Brinkmann, Daniela Alexa
4
Confente, Ilenia
4
Diller, Hermann
4
Festge, Fabian
4
Fischer, Thomas M.
4
Garnefeld, Ina
4
Giering, Annette
4
Gouthier, Matthias
4
Hammerschmidt, Michael
4
Hilbert, Andreas
4
Hoffmann, Anke
4
Hollebeek, Linda D.
4
Jaritz, Sabine
4
Krafft, Manfred
4
Köcher, Martin-Matthias
4
Link, Jörg
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
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ECONIS (ZBW)
3
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1
Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
Saved in:
2
Customer churn prediction in the online gambling industry : the beneficial effect of ensemble learning
Coussement, Kristof
;
De Bock, Koen W.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1629-1636
Persistent link: https://www.econbiz.de/10009757004
Saved in:
3
Advanced database marketing : innovative methodologies and applications for managing customer relationships
Coussement, Kristof
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743101
Saved in:
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