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person:"Dörper, Ralf"
~person:"Belk, Russell W."
~person:"Schwarzkopf, Stefan"
~subject:"Marketing theory"
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Dörper, Ralf
Belk, Russell W.
Schwarzkopf, Stefan
Malhotra, Naresh K.
23
Tadajewski, Mark
8
Green, Paul E.
5
Hunt, Shelby D.
5
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4
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3
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3
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Stremersch, Stefan
3
Wind, Yoram
3
Winer, Russell S.
3
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Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of historical research in marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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1
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
2
Russ Belk, autobiographical reflections
Belk, Russell W.
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011724476
Saved in:
3
The labors of the Odysseaans and the the legacy of the Odyssey
Belk, Russell W.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 379-404
Persistent link: https://www.econbiz.de/10010414277
Saved in:
4
The consumer as "voter", "judge" and "jury" : historical origins and political consequences of a marketing myth
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 8-18
Persistent link: https://www.econbiz.de/10008758103
Saved in:
5
Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
Saved in:
6
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
Saved in:
7
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
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