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person:"Dörper, Ralf"
~person:"Decker, Reinhold"
~person:"Teichert, Thorsten"
~subject:"Marketing management"
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Dörper, Ralf
Decker, Reinhold
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Journal of business economics : JBE
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Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold
- In:
Journal of business economics : JBE
67
(
1997
)
11
,
pp. 1167-1187
Persistent link: https://www.econbiz.de/10001228359
Saved in:
2
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
Baier, Daniel
(
contributor
);
Decker, Reinhold
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000911973
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