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person:"Dabic, Marina"
~person:"Engel, Dirk"
~person:"Segijn, Claire M."
~subject:"Visual display unit"
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Visual display unit
Advertising media
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Werbeträger
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Mediaplanung
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Dabic, Marina
Engel, Dirk
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
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