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person:"Dach, Christian"
~isPartOf:"International marketing review"
~person:"Grewal, Dhruv"
~person:"Pelsmacker, Patrick de"
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Consumer behaviour
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Brand image
1
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Dach, Christian
Grewal, Dhruv
Pelsmacker, Patrick de
Christodoulides, George
5
Magnusson, Peter
5
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
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Michaelidou, Nina
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Westjohn, Stanford A.
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Wang, Cheng Lu
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Ge, Jiaye
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International marketing review
Journal of retailing
13
Journal of the Academy of Marketing Science
9
Journal of business research : JBR
8
Journal of marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
MSI reports : working paper series
4
Psychology & marketing
4
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
2
Journal of marketing research : JMR
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Review of marketing research
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Schriften zur Handelsforschung
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer relationship management in electronic markets
1
Electronic commerce research
1
Emerald insight
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Marketing
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer studies and home economics
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ECONIS (ZBW)
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
2
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
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