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person:"Dach, Christian"
~isPartOf:"Journal of business research : JBR"
~person:"Grewal, Dhruv"
~person:"Pelsmacker, Patrick de"
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Dach, Christian
Grewal, Dhruv
Pelsmacker, Patrick de
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
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Bartikowski, Boris
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Journal of business research : JBR
Journal of retailing
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International journal of advertising : the quarterly review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MSI reports : working paper series
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Analyzing the cultural diversity of consumers in the global marketplace
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Fundamentals of marketing research ; Vol. 3
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
2
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information
Dutta, Sujay
;
Yaprak, Attila
;
Grewal, Dhruv
- In:
Journal of business research : JBR
75
(
2017
),
pp. 37-45
Persistent link: https://www.econbiz.de/10011699760
Saved in:
4
Does the presence of a mannequin head change shopping behavior?
Lindström, Annika
;
Berg, Hanna
;
Nordfält, Jens
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
Saved in:
5
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
6
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
Saved in:
7
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
8
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Saved in:
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