//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Dach, Christian"
~person:"Grewal, Dhruv"
~person:"Pelsmacker, Patrick de"
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kaufentscheidung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Preismanagement
Consumer behaviour
125
Konsumentenverhalten
125
Advertising effects
27
Werbewirkung
27
Einzelhandel
25
Retail trade
25
Beziehungsmarketing
18
Relationship marketing
18
Brand management
17
Markenführung
17
Advertising
15
Werbung
15
Internet marketing
14
Online-Marketing
14
Brand image
13
Markenimage
13
Ladengestaltung
12
Store design
12
Social Web
11
Social web
11
Product Placement
10
Product placement
10
Belgien
9
Belgium
9
Emotion
9
Online retailing
9
Online-Handel
9
Pricing strategy
9
Dienstleistungsqualität
8
Service quality
8
Viral marketing
8
Virales Marketing
8
Theorie
7
Theory
7
USA
7
United States
7
Brand
6
Markenartikel
6
Brand placement
5
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Dach, Christian
Grewal, Dhruv
Pelsmacker, Patrick de
Janssen, Maarten C. W.
20
Courty, Pascal
18
Usman, Osly
18
Spann, Martin
16
Monroe, Kent B.
15
Jiang, Baojun
13
Chen, Haipeng
12
Roth, Stefan
12
Bergemann, Dirk
11
Chen, Ying-Ju
11
Matsushima, Noriaki
11
Rudanko, Leena
11
Shelegia, Sandro
11
Snir, Avichai
11
Trachter, Nicholas
11
Diller, Hermann
10
Herrmann, Andreas
10
Kaplan, Greg
10
Mattila, Anna S.
10
Menzio, Guido
10
Pagliero, Mario
10
Zhou, Jidong
10
Bertini, Marco
9
Kukar-Kinney, Monika
9
Levy, Daniel C.
9
Clerides, Sofronis
8
Gijsbrechts, Els
8
Huber, Frank
8
Inderst, Roman
8
Natter, Martin
8
Rhodes, Andrew
8
Robbert, Thomas
8
Skiera, Bernd
8
Wang, Ruxian
8
Wilson, Christopher
8
Zeithammer, Robert
8
Anderson, Simon P.
7
Armstrong, Mark
7
Barone, Michael J.
7
more ...
less ...
Published in...
All
Journal of retailing
3
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Journal of marketing
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information
Dutta, Sujay
;
Yaprak, Attila
;
Grewal, Dhruv
- In:
Journal of business research : JBR
75
(
2017
),
pp. 37-45
Persistent link: https://www.econbiz.de/10011699760
Saved in:
3
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
Saved in:
4
Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott
;
Suri, Rajneesh
;
Grewal, Dhruv
;
Kohli, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
Saved in:
5
Editorial: Pricing in the modern world : the role of price-related and non-price related cues
Grewal, Dhruv
;
Roggeveen, Anne
;
Nordfält, Jens
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 397-400
Persistent link: https://www.econbiz.de/10010429355
Saved in:
6
Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.
;
Grewal, Dhruv
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
Saved in:
7
The contingent effects of semantic price cues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Lindsey-Mullikin, Joan
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
Saved in:
8
Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
Saved in:
9
Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->