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person:"Dall'Olmo Riley, Francesca"
~isPartOf:"Brands and brand management : contemporary research perspectives"
~person:"Esch, Franz-Rudolf"
~person:"Park, C. Whan"
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Betriebliche Kennzahl
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Dall'Olmo Riley, Francesca
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Brands and brand management : contemporary research perspectives
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
Marketing : ZFP ; journal of research and management
5
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Brand management ; Vol. 3
2
Handbook of brand relationships
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Journal of Business Research
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
AMS review : official publication of the Academy of Marketing Science
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Best practice der Markenführung
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Cutting edge international research
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Electronic retailing
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Foundations and trends in marketing : FTMKT
1
Handbook on brand and experience management
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Harvard-Business-Manager : das Wissen der Besten
1
International journal of arts management
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Journal of advertising research
1
Journal of consumer behaviour
1
Journal of marketing
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Journal of marketing management : MM
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Measuring and managing brands
1
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
1
Psychology & marketing
1
SAGE library in marketing
1
SpringerLink / Bücher
1
Strategie und Technik des Automobilmarketing
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The journal of product & brand management
1
The marketing book
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Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
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ECONIS (ZBW)
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Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan
;
MacInnis, Deborah J.
;
Dréze, Xavier
; …
- In:
Brands and brand management : contemporary research …
,
(pp. 159-187)
.
2010
Persistent link: https://www.econbiz.de/10003941315
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