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person:"Dall'Olmo Riley, Francesca"
~person:"Gil Saura, Irene"
~subject:"Spain"
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Journal of business research : JBR
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The international review of retail, distribution and consumer research
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Generalizing spillover effects of goods and service brand extensions : a meta-analysis approach
Pina, José M.
;
Dall'Olmo Riley, Francesca
;
Lomax, Wendy
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1411-1419
Persistent link: https://www.econbiz.de/10009757103
Saved in:
2
Retail brand equity : a model based on its dimensions and effects
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
;
Michel, …
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10009743697
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