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person:"David, Fred R."
~person:"Hoffjann, Olaf"
~subject:"Lehrbuch"
~subject:"Public relations"
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Search: subject_exact:"Unternehmensstrategie"
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Lehrbuch
Public relations
Strategisches Management
34
Strategic management
22
Öffentlichkeitsarbeit
4
Marketing management
2
Marketingmanagement
2
strategic management
2
strategic planning
2
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1
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David, Fred R.
Hoffjann, Olaf
Zerfaß, Ansgar
11
Bruhn, Manfred
9
Heath, Robert L.
8
Lies, Jan
8
Bea, Franz Xaver
6
Gesche, Tobias
6
Gregory, Anne
6
Pfeffermann, Nicole
6
Smith, Ronald D.
6
Bentele, Günter
5
Camilleri, Mark Anthony
5
Culp, Ron
5
Haas, Jürgen
5
Hinterhuber, Hans H.
5
Lechner, Christoph
5
Müller-Stewens, Günter
5
Nothhaft, Howard
5
Ragas, Matthew W.
5
Röttger, Ulrike
5
Gadatsch, Andreas
4
Ingenhoff, Diana
4
Kuß, Alfred
4
Large, Rudolf
4
Mayer, Elmar
4
Morsing, Mette
4
Tomczak, Torsten
4
Whittington, Richard
4
Aggerholm, Helle Kryger
3
Baye, Michael R.
3
Esch, Franz-Rudolf
3
Fritz, Wolfgang
3
Grunig, James E.
3
Holtzhausen, Derina
3
Kreikebaum, Hartmut
3
Lamb, Larry F.
3
Langner, Tobias
3
Lynch, Richard L.
3
Oelsnitz, Dietrich von ¬der
3
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Corporate communications : an international journal
1
Journal of business strategies
1
Journal of communication management : an international journal
1
The management game of communication
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
2
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Between strategic clarity and strategic ambiguity : oscillating strategic communication
Hoffjann, Olaf
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10013162810
Saved in:
2
Bulwark of the company or advocate of stakeholders? : public relations strategies between influencing and consulting
Hoffjann, Olaf
;
Hachmeister, Philine
- In:
The management game of communication
,
(pp. 99-119)
.
2016
Persistent link: https://www.econbiz.de/10011568178
Saved in:
3
Strategic management : concepts and cases
David, Fred R.
-
2013
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009527660
Saved in:
4
Understanding strategy in communication management
Raupp, Juliana
;
Hoffjann, Olaf
- In:
Journal of communication management : an international …
16
(
2012
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10009541418
Saved in:
5
Strategic management : concepts
David, Fred R.
-
2010
-
13. ed., global ed.
Persistent link: https://www.econbiz.de/10004957788
Saved in:
6
A framework for developing an effective mission statement
Cochran, Daniel S.
;
David, Fred R.
;
Gibson, C. Kendrick
- In:
Journal of business strategies
25
(
2008
)
2
,
pp. 27-39
Persistent link: https://www.econbiz.de/10003814240
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