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person:"Davies, Gary"
~person:"Anisimova, Tatiana"
~subject:"Corporate reputation"
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Corporate reputation
Brand architecture
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Markenarchitektur
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Brand management
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Customer satisfaction
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Kundenzufriedenheit
4
Markenführung
4
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Davies, Gary
Anisimova, Tatiana
Balmer, John M. T.
24
Melewar, T. C.
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Balmer, John M.T.
6
Bang, Nguyen
5
Burghausen, Mario
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Greyser, Stephen A.
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Otubanjo, Olutayo
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Kleyn, Nicola
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Navare, Jyoti
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Singh, Jaywant
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Asia Pacific journal of marketing and logistics
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
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Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
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