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person:"Dawes, John"
~person:"Longland, Mark"
~subject:"Light buyers"
~subject:"United Kingdom"
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Light buyers
United Kingdom
Handelsmarke
8
Store brand
8
Brand loyalty
4
Consumer behaviour
4
Großbritannien
4
Konsumentenverhalten
4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Markentreue
3
1987-1994
2
Beziehungsmarketing
2
Brand image
2
Einzelhandelspreis
2
Estimation
2
Firm performance
2
Immaterialgüterrechte
2
Intellectual property rights
2
Markenimage
2
Patent
2
Private labels
2
Relationship marketing
2
Retail price
2
Schätzung
2
Store brands
2
Unternehmenserfolg
2
Brands
1
Competitive analysis
1
Competitive strategy
1
Dirichlet model
1
Distribution
1
Einzelhandel
1
Heavy buyers
1
Lieferantenmanagement
1
Manufacturer brands
1
Market share
1
Marktanteil
1
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English
5
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Dawes, John
Longland, Mark
Greenhalgh, Christine
10
Deleersnyder, Barbara
7
Rogers, Mark
6
Dekimpe, Marnik G.
5
Steenkamp, Jan-Benedict E. M.
5
Koll, Oliver
4
Lamey, Lien
3
Dekimpe, M. G.
2
Natter, Martin
2
Nenycz-Thiel, Magda
2
Nies, Salome
2
Rittinger, Sebastian
2
Schautschick, Philipp
2
Steenkamp, Jan‐Benedict EM
2
Babina, Ludmila Vladimirovna
1
Bailey, Ruth
1
Chakraborty, Samrat
1
Chavas, Jean-Paul
1
Cleary, Rebecca
1
Dubois, Pierre-André
1
Dzyuba, Ksenia Aleksandrovna
1
Ezrachi, Ariel
1
Francis, Mark
1
Gielens, Katrijn
1
Gooner, Richard A.
1
Henson, Spencer
1
Ho, Ching-Wei
1
McColl, Julie
1
Moore, Christopher
1
Nadler, S. Scott
1
Northen, James
1
Pare, Vipul
1
Rubio Benito, Natalia
1
Sheff, Jeremy N.
1
Temperley, John
1
Villaseñor, Nieves
1
Volpe, Richard
1
Wiles, Nicola
1
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Australasian marketing journal
1
Department of Economics discussion paper series / University of Oxford
1
International journal of the economics of business
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
2
Analyzing the intensity of private label competition across retailers
Dawes, John
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 60-66
Persistent link: https://www.econbiz.de/10009720388
Saved in:
3
The persistence of excess brand loyalty over multiple years
Pare, Vipul
;
Dawes, John
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
Saved in:
4
Running to stand still? : The value of R&D, patents and trade marks in innovating manufacturing firms
Greenhalgh, Christine
;
Longland, Mark
- In:
International journal of the economics of business
12
(
2005
)
3
,
pp. 307-328
Persistent link: https://www.econbiz.de/10003229377
Saved in:
5
Running to stand still? : intellectual property and value added in innovating firms
Greenhalgh, Christine
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001724379
Saved in:
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