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person:"Dawes, John"
~person:"Martos-Partal, Mercedes"
~subject:"Light buyers"
~subject:"Markenimage"
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Light buyers
Markenimage
Store brand
19
Handelsmarke
17
Consumer behaviour
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Einzelhandel
8
Retail trade
8
Brand loyalty
7
Brand management
7
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Spain
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private labels
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2004-2006
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Dawes, John
Martos-Partal, Mercedes
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Yagüe Guillén, María Jésus
5
Geise, Fabian A.
4
Geise, Wolfgang
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Sethuraman, Raj
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Bentele, Günter
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Buchele, Mark-Steffen
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Cuneo, Andres
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Hoepfner, Jörg
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Levy, Shalom
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3
Abraham, Eike Jonas
2
Abril Barrie, Carmen
2
Alić, Adi
2
Anselmsson, Johan
2
Bamert, Thomas
2
Beneke, Justin
2
Bierwirth, Andreas
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Bodur, H. Onur
2
Burmann, Christoph
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Cliquet, Gérard
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Dekimpe, Marnik G.
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Florack, Arnd
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Hahn, David E.
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Herstein, Ram
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Australasian marketing journal
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
2
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
3
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
4
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
5
Analyzing the intensity of private label competition across retailers
Dawes, John
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 60-66
Persistent link: https://www.econbiz.de/10009720388
Saved in:
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