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person:"Dawes, John"
~person:"Rubio Benito, Natalia"
~source:"econis"
~subject:"Großbritannien"
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Großbritannien
Handelsmarke
15
Store brand
15
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
7
Brand
7
Brand loyalty
7
Brand management
7
Einzelhandel
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Markenartikel
7
Markenführung
7
Relationship marketing
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Retail trade
7
Markentreue
6
Brand image
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Markenimage
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Einzelhandelspreis
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Market share
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Marktanteil
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Private labels
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Retail price
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United Kingdom
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Lieferantenmanagement
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Product quality
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Spain
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Spanien
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Store brands
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Supplier relationship management
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Betriebliche Wertschöpfung
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Brands
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Competitive analysis
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Competitive strategy
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Confidence
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Consumer goods industry
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Dienstleistungsqualität
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Dirichlet model
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Dawes, John
Rubio Benito, Natalia
Greenhalgh, Christine
10
Deleersnyder, Barbara
7
Rogers, Mark
6
Dekimpe, Marnik G.
5
Steenkamp, Jan-Benedict E. M.
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Koll, Oliver
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Dekimpe, M. G.
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Schautschick, Philipp
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Steenkamp, Jan‐Benedict EM
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Babina, Ludmila Vladimirovna
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Bailey, Ruth
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Chakraborty, Samrat
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Chavas, Jean-Paul
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Cleary, Rebecca
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Dubois, Pierre-André
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Dzyuba, Ksenia Aleksandrovna
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Pare, Vipul
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Analyzing the intensity of private label competition across retailers
Dawes, John
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 60-66
Persistent link: https://www.econbiz.de/10009720388
Saved in:
3
The persistence of excess brand loyalty over multiple years
Pare, Vipul
;
Dawes, John
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
Saved in:
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