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person:"Degryse, Hans"
~person:"Anesbury, Zachary William"
~person:"Pepels, Werner"
~subject:"Brand management"
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Degryse, Hans
Anesbury, Zachary William
Pepels, Werner
Haimerl, Elmar
3
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3
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
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ECONIS (ZBW)
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Ageism kills brands
Anesbury, Zachary William
;
Bellman, Steven
;
Driesener, Carl
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10013435341
Saved in:
2
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
3
Entwicklung einer Relaunch-Positionierung
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 87-117)
.
2013
Persistent link: https://www.econbiz.de/10011447462
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