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person:"Degryse, Hans"
~person:"Leisch, Friedrich"
~person:"Pepels, Werner"
~subject:"Marketing management"
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Degryse, Hans
Leisch, Friedrich
Pepels, Werner
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
2
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
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