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person:"Dennis, Donald Miller"
~person:"Ewing, Michael"
~subject:"Fernsehwerbung"
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Fernsehwerbung
Advertising effects
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Australia
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Australien
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Fernsehnutzung
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Television advertising
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Television usage
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Werbewirkung
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2002-2010
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Dennis, Donald Miller
Ewing, Michael
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Journal of advertising research
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The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
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An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
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