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person:"Dens, Nathalie"
~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Advertising in new formats and media : current research and implications for marketers
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Engaging consumers through branded entertainment and convergent media
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing communications
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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