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person:"Dens, Nathalie"
~person:"Logan, Kelty"
~subject:"Online-Marketing"
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Online-Marketing
Fernsehwerbung
9
Television advertising
9
Advertising effects
8
Werbewirkung
8
Belgien
4
Belgium
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Advertising
3
Fernsehprogramm
3
Internet marketing
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Product Placement
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Product placement
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Television programme
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Werbung
3
Brand image
2
Children
2
Computerspiel
2
Kinder
2
Markenimage
2
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2
Video game
2
Zielgruppe
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advertising
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television
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Advergames
1
Bibliometrics
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Bibliometrie
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Brand loyalty
1
Consumer policy
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Fernsehen
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Hybrid advertising
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Dens, Nathalie
Logan, Kelty
Wilbur, Kenneth C.
8
Bellman, Steven
5
Guitart, Ivan A.
4
Varan, Duane
4
Angelucci, Charles
3
Dänzler, Stefanie
3
Joo, Mingyu
3
Wooley, Brooke
3
Bijmolt, Tammo H. A.
2
Birnbaum, Daniel
2
Cagé, Julia
2
Chatterjee, Prabirendra
2
Fossen, Beth L.
2
Gentzkow, Matthew Aaron
2
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2
Hervet, Guillaume
2
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2
Klapper, Daniel
2
Liaukonyte, Jura
2
Rask, Amy
2
Shapiro, Jesse M.
2
Stremersch, Stefan
2
Yurukoglu, Ali
2
Zhu, Yi
2
Akcay, Okan
1
Albrecht, Carmen-Maria
1
Anderson, Simon P.
1
Arroyo-Cañada, Francisco-Javier
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Auty, Susan
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1
Balachander, Subramanian
1
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Bauer, Hans H.
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Becerra, Enrique P.
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
3
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1
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
2
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
3
Facebook versus television : advertising value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
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