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person:"Dens, Nathalie"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Konsumentenverhalten
Online-Marketing
Fernsehwerbung
7
Television advertising
7
Advertising effects
6
Werbewirkung
6
Belgien
4
Belgium
4
Brand management
4
Markenführung
4
Fernsehprogramm
3
Product Placement
3
Product placement
3
Television programme
3
Advertising
2
Brand image
2
Children
2
Computerspiel
2
Consumer behaviour
2
Kinder
2
Markenimage
2
Target group
2
Video game
2
Werbung
2
Zielgruppe
2
Advergames
1
Bibliometrics
1
Bibliometrie
1
Brand loyalty
1
Consumer policy
1
Gender
1
Geschlecht
1
Hybrid advertising
1
Internet marketing
1
Markentreue
1
Persuasion knowledge
1
Psychology of advertising
1
Verbraucherpolitik
1
Werbepsychologie
1
advertiser-funded program
1
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Dens, Nathalie
Wilbur, Kenneth C.
11
Bellman, Steven
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jin, Ginger Zhe
6
Bursztyn, Leonardo
5
Varan, Duane
5
Guitart, Ivan A.
4
Joo, Mingyu
4
Angelucci, Charles
3
Boerman, Sophie C.
3
Dänzler, Stefanie
3
Hartnett, Nicole
3
Hudders, Liselot
3
Liaukonyte, Jura
3
Neijens, Peter C.
3
Reijmersdal, Eva A. van
3
Wooley, Brooke
3
Zhu, Yi
3
Aitken, Robert
2
Ali, Mazhar
2
Anand, Bharat N.
2
Bakir, Aysen
2
Betts, Kevin R.
2
Bijmolt, Tammo H. A.
2
Birnbaum, Daniel
2
Cagé, Julia
2
Chatterjee, Prabirendra
2
Cowgill, Bo
2
Dix, Steve
2
Fam, Kim Shyan
2
Fossen, Beth L.
2
Gentzkow, Matthew Aaron
2
Gillespie, Brian
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Johnson, Mihaela
2
Kennedy, Rachel
2
Klapper, Daniel
2
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International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
2
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
2
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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