//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Dens, Nathalie"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television commercials"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Fernsehwerbung
7
Television advertising
7
Advertising effects
6
Werbewirkung
6
Belgien
4
Belgium
4
Brand management
4
Markenführung
4
Fernsehprogramm
3
Product Placement
3
Product placement
3
Television programme
3
Advertising
2
Brand image
2
Children
2
Computerspiel
2
Consumer behaviour
2
Kinder
2
Konsumentenverhalten
2
Markenimage
2
Target group
2
Video game
2
Werbung
2
Zielgruppe
2
Advergames
1
Bibliometrics
1
Bibliometrie
1
Brand loyalty
1
Consumer policy
1
Gender
1
Geschlecht
1
Hybrid advertising
1
Internet marketing
1
Markentreue
1
Persuasion knowledge
1
Psychology of advertising
1
Verbraucherpolitik
1
Werbepsychologie
1
advertiser-funded program
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dens, Nathalie
Wilbur, Kenneth C.
8
Bellman, Steven
5
Guitart, Ivan A.
4
Varan, Duane
4
Angelucci, Charles
3
Dänzler, Stefanie
3
Joo, Mingyu
3
Wooley, Brooke
3
Bijmolt, Tammo H. A.
2
Birnbaum, Daniel
2
Cagé, Julia
2
Chatterjee, Prabirendra
2
Fossen, Beth L.
2
Gentzkow, Matthew Aaron
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Hudders, Liselot
2
Klapper, Daniel
2
Liaukonyte, Jura
2
Logan, Kelty
2
Rask, Amy
2
Shapiro, Jesse M.
2
Stremersch, Stefan
2
Yurukoglu, Ali
2
Zhu, Yi
2
Akcay, Okan
1
Albrecht, Carmen-Maria
1
Anderson, Simon P.
1
Arroyo-Cañada, Francisco-Javier
1
Auty, Susan
1
Bakir, Aysen
1
Balachander, Subramanian
1
Barto, Michael
1
Basuroy, Suman
1
Bauer, Hans H.
1
Beal, Virginia
1
Becerra, Enrique P.
1
Becker, Maren
1
Beckert, Johannes
1
Berkmann, Manuel
1
more ...
less ...
Published in...
All
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->