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person:"Dens, Nathalie"
~type_genre:"Article in journal"
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Advertising effects
4
Fernsehwerbung
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Television advertising
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Werbewirkung
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Advertising
2
Belgien
2
Belgium
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Brand management
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Consumer behaviour
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Markenführung
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Product Placement
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Product placement
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Internet marketing
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Television programme
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Verbraucherpolitik
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advertiser-funded program
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advertising
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brand attitude
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brand placement
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Dens, Nathalie
Bellman, Steven
17
Varan, Duane
14
Pelsmacker, Patrick de
9
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Cauberghe, Verolien
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Jeong, Yongick
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Kind, Hans Jarle
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Pan, Steve
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Bijmolt, Tammo H. A.
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Cheong, Yunjae
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International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
2
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
3
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
4
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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