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person:"Diller, Hermann"
~person:"Bauer, Hans H."
~person:"Großmann, Tina"
~subject:"Handelsmarketing"
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Handelsmarketing
Consumer goods marketing
14
Konsumgütermarketing
14
Consumer behaviour
8
Konsumentenverhalten
8
Deutschland
7
Germany
7
Advertising effects
4
Werbewirkung
4
Brand image
3
Konsumgüterindustrie
3
Markenimage
3
Retail marketing
3
Consumer goods industry
2
Market segmentation
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Marktsegmentierung
2
Preismanagement
2
Pricing strategy
2
Sales promotion
2
Verkaufsförderung
2
B-to-B-Marketing
1
Brand
1
Business-to-business marketing
1
Capital goods industry
1
Classification
1
Erwartungsnutzen
1
Expected utility
1
Food retailing
1
Innovation
1
Investitionsgüterindustrie
1
Kaufverhalten
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Klassifikation
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Konsumgut
1
Kraftfahrzeug
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Kundenbindungsprogramm
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Diller, Hermann
Bauer, Hans H.
Großmann, Tina
Bormann, Ingrid
2
Görtz, Gunnar
2
Haber, Tobias E.
2
Heydt, Andreas von der
2
Hurth, Joachim
2
Belz, Frank Martin
1
Bruhn, Manfred
1
Chutani, Anshuman
1
Graee, Peter
1
Heidel, Bernhard
1
Kotzab, Herbert
1
Kracklauer, Alexander
1
Kracklauer, Alexander H.
1
Kristensen, Thomas
1
Meffert, Heribert
1
Rühl, Andreas
1
Seifert, Dirk
1
Sethi, Suresh P.
1
Skimutis, Andrea
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Tscheulin, Dieter K.
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Walsh, Gianfranco
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Gesellschaft für Innovatives Marketing
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Marketingforschung aktuell
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Series: Management know-how / M
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ECONIS (ZBW)
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Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
Saved in:
2
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2004
Persistent link: https://www.econbiz.de/10002024444
Saved in:
3
Der moderne Verbraucher - neue Befunde zum Einkaufsverhalten
Diller, Hermann
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001609966
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