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person:"Dogan, Kutsal"
~person:"Stourm, Valeria"
~person:"Zolfaghari, Saeed"
~subject:"Nichtlineare Optimierung"
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Search: subject_exact:"Loyalty card"
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Nichtlineare Optimierung
Kundenbindungsprogramm
17
Loyalty program
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Beziehungsmarketing
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Game theory
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loyalty programs
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Buying behavior
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Dogan, Kutsal
Stourm, Valeria
Zolfaghari, Saeed
Gandomi, Amir
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Gandomi, Amir H.
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Omega : the international journal of management science
2
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ECONIS (ZBW)
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To tier or not to tier : an analysis of multitier loyalty programs׳ optimality conditions
Gandomi, Amir H.
;
Zolfaghari, Saeed
- In:
Omega : the international journal of management science
74
(
2018
),
pp. 20-36
Persistent link: https://www.econbiz.de/10011782096
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2
Profitability of loyalty reward programs : an analytical investigation
Gandomi, Amir
;
Zolfaghari, Saeed
- In:
Omega : the international journal of management science
41
(
2013
)
4
,
pp. 797-807
Persistent link: https://www.econbiz.de/10009683786
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