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person:"Dogan, Kutsal"
~person:"Stourm, Valeria"
~subject:"Direct marketing"
~subject:"Retailing"
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Direct marketing
Retailing
Kundenbindungsprogramm
8
Loyalty program
8
Beziehungsmarketing
7
Relationship marketing
7
Bayes-Statistik
3
Bayesian estimation
3
Bayesian inference
3
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2
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2
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Loyalty programs
2
Retail trade
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loyalty programs
2
Abwertung
1
Consumer behaviour
1
Currency devaluation
1
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1
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E-commerce
1
Electronic Commerce
1
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Market research
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Marketing
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Marketingmanagement
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Marktforschung
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Dogan, Kutsal
Stourm, Valeria
Bijmolt, Tammo H. A.
2
Breugelmans, Els
2
Ha, Young
2
Haag, Nils Christian
2
Im, Hyunjoo
2
Kaiser, Thomas
2
Klafft, Michael
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Kondo, Fumiyo N.
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Nakahara, Mariko
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Rothensee, Matthias
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Uwadaira, Yasuhiro
2
Verhoef, Peter C.
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Yancey, Scott
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Akter, Shahriar
1
Bacile, Todd J.
1
Banerjee, Sy
1
Banerjee, Syagnik (Sy)
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Bauner, Christoph
1
Bhutada, Nilesh S.
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Bradlow, Eric T.
1
Cheng, T. C. E.
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Cook, Christopher L.
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Dong, Jing-Xin
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Dorotic, Matilda
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Haag, Nils
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Jaenicke, Edward
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Liu-Thompkins, Yuping
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
2
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Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
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2
Modeling the impact of internet technology on marketing
Dogan, Kutsal
-
2002
Persistent link: https://www.econbiz.de/10002183893
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